Global Resource Corp.’s microwave technology offers to produce clean energy, cheaply and efficiently from otherwise waste materials, such as old tires, capped oil wells and used plastics gave Stern & Co. the challenging assignment to persuade investors and funds sources that it represented an extraordinary investment opportunity.
The strategy: media exposure in prestigious national media, television and radio.
The challenge: convincing investors to believe that this radical new technology will be
a growth stock.
The tactic: Endorsement by important major television network shows, radio, newspapers and magazines.
Results: Featured in Time Magazine as “One of the Best Inventions of the Year;” in Popular Science’s “The Best of What’s New 2007”, a company profile article with photos in the Philadelphia Inquirer; interview with Neil Cavuto on Fox Business News; profiled on WINS 1010 in drive time and on the Biz Show with Russ and Sully, which aired on 120 radio stations across the country.